The development of design concept and masterplan went through a series of concept evolution aims at achieving the best layout for the development proposal

The Sheng Fang New City is a project initiated by Hua Xia (China) which is a joint venture company between Sanpu Wealth and the Government of Lang Fang.


The proposed development is planned as a new nerve centre for trade and commerce and thus the layout represents a main spine that connects the different functions of the city centre. The spine is like a backbone of the development which radiates from the heart of the area which is the City Point Plaza. Connectivity between uses and land parcels are done via pedestrian networks and green areas.


City Point or the Sheng Fang New City Commercial City Masterplan integrates various activities within the ten parcel of land which has their own identity and functions. Each parcel is designed with an anchor activity that will create the pull factor to each parcel.


City Point is planned as a mixed use area allowing the live, work play environment that locals are familiar with. The central plaza shall be a focal point for the whole city of Sheng Fang encouraging people to congregate and meet.



Project Background:

Commercial  City Centre Development


Hua Xia Group


Sheng Fang, China

Rendered Services:

Master Planning & Urban Design