RESORT & LEISURE
Desaru will give priority to the principles of a balanced development, where ecology and nature conservation will be united in the planning of an integrated resort that offers diverse tourism products to attract various groups of people.
Desaru aspire to be the important source of tourism growth for Johor. Efforts will be focused on the development of a new international destination of choice that emphasize on the development concept of 'A Global All Season Resort Tourist Destination'. It’s development will be a new catalyst to the State of Johor and will complement the development of Iskandar Malaysia and the Eastern Corridor Economic Region (ECER), two of the Nation’s economic region.
Desaru’s coast is focus on three key principles :
Responsible Tourism - Responsible towards creating positive impacts that is ecologically and culturally sensitive;
Responsible Hospitality - Creating better places for people to stay, and better places for people to visit; and
Partnership with Key Stakeholders - To ensure continuity in tourism.
In doing so, the master plan offers diverse products and resort activities that creates an integrated tourism development of international standards; it embrace the 'green resort‘ by protecting natural environment and adopting high quality environmental standards; and it offers themed attractions that will spur growth for Desaru and the State.
Southern Catalyst Resort Development
Khazanah Nasional Berhad
Desaru Development Corporation
Desaru, Johor Bahru
Master Planning & Urban Design